Privacy Policy
Last updated: December 2025
This Privacy Policy explains how OmniKind Ltd, trading as Aethis Law ("Aethis", "we", "us", or "our") collects, uses, and protects your personal data when you use our website and services.
We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller
OmniKind Ltd, trading as Aethis Law, is the data controller responsible for your personal data.
Contact: privacy@aethis.legal
Information We Collect
Information you provide
- Contact information: Name, email address, phone number
- Professional information: Firm name, role, practice areas
- Communications: Messages you send through our contact form or email
Information collected automatically
- Usage data: Pages visited, time spent on site, referring pages
- Technical data: IP address, browser type, device information
- Cookies: Essential cookies for site functionality and analytics cookies with your consent
How We Use Your Information
We process your personal data for the following purposes and legal bases:
| Purpose | Legal Basis |
|---|---|
| Responding to enquiries | Legitimate interests |
| Providing information about the pilot programme | Legitimate interests |
| Sending updates you have requested | Consent |
| Improving our website | Legitimate interests |
| Website analytics (Google Analytics) | Consent |
| Complying with legal obligations | Legal obligation |
We do not use your data for automated decision-making or profiling.
Data Sharing
We do not sell your personal data. We may share your data with:
- Service providers: Hosting and infrastructure providers who process data on our behalf under appropriate contracts
- Analytics providers: Google Analytics, where you have provided consent (see Cookies and Analytics section below)
- Professional advisers: Legal, accounting, or other advisers where necessary
- Legal authorities: Where required by law or to protect our legal rights
International Transfers
Your data is primarily processed within the United Kingdom. Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements or transfers to countries with adequate data protection laws.
Google Analytics data may be processed in the United States under Google's standard contractual clauses and data processing terms.
Data Retention
We retain your personal data only for as long as necessary:
- Enquiry data: 2 years from last contact, unless an ongoing relationship exists
- Marketing preferences: Until you withdraw consent
- Analytics data: 14 months (Google Analytics default retention period)
- Legal and compliance records: As required by applicable law
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data in certain circumstances
- Restrict processing of your data
- Object to processing based on legitimate interests
- Data portability for data you have provided
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at privacy@aethis.legal.
Cookies and Analytics
We use browser storage and analytics tools to understand how visitors use our website:
Essential storage
- Theme preference: Your dark/light mode setting is stored locally in your browser using localStorage
Analytics (with your consent)
When you accept analytics cookies, we use Google Analytics 4 to understand how visitors interact with our website. This helps us improve our services and content. Google Analytics uses cookies to collect anonymised usage data including:
- Pages you visit and time spent on each page
- How you arrived at our website (referral source)
- Your general geographic location (country/city level)
- Device and browser information
Google Analytics data is processed by Google LLC. You can learn more about how Google uses this data at google.com/policies/privacy/partners.
Cookie-less analytics
We also use Vercel Analytics, a privacy-friendly analytics service that does not use cookies or track individual users across websites. This operates without requiring your consent as it does not process personal data.
Managing your preferences
You can change your cookie preferences at any time by clearing your browser's localStorage for this website, which will prompt the consent banner to appear again on your next visit.
You can also use browser settings or extensions to block cookies, though this may affect some website functionality.
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. The "Last updated" date at the top indicates when the policy was last revised.
Complaints
If you have concerns about how we handle your data, please contact us first at privacy@aethis.legal.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Telephone: 0303 123 1113
Contact Us
For any questions about this Privacy Policy or our data practices:
Email: privacy@aethis.legal